The aesthetics of your website has close links to SEO that again depends on a good hosting service. Since the site is the face of the online business entity, you have to select the most attractive website design that looks beautiful and remains highly functional.  Viewers consider the looks of the website to gauge its authority. The looks of the site create the all-important first impression that draws viewers closer to it.  The initial attraction of the web design paves the way for building a strong SEO campaign for which high visibility of websites is a critical factor. The website must be visible constantly on the internet, come what may, this is the expectation of SEO marketers for which they have to find out a dependable hosting service that ensures uninterrupted uptime.

Looking back, you would find that although aesthetics, SEO and hosting service have to play in unison, the importance of proper web hosting is supreme. Poor web hosting could upset the SEO applecart.  If the website’s visibility is poor for any reason, it has a negative effect on SEO that no marketer can afford. The importance of web hosting is so much that it can make or break SEO and the reason why you must not compromise on it. Look for nothing less than the best in web hosting by judging whether the service provider can fulfil the below requirements.

Settle for nothing less than 99.99% uptime

As the game of SEO revolves around website visibility, you must target uninterrupted visibility by demand for it from the hosting service. Be very demanding because any slackness can ruin your SEO prospects. While it mightsound too tall an order to ask for 99.99% downtime, you should know how much it can affect the search engine marketing campaign even if you accept 99.90%. Although the numerical difference might seem too small, it can have far-reaching effects on the marketing campaign that could reduce traffic, leads and conversions.  Even if you find it difficult to find a hosting service that can assure 99.99% uptime, choose the one that stays closest to it. As your customers are increasing their expectations by seeking better quality from you, you too should raise the bar for your service providers without which you cannot survive in the competitive market.

Choose local IP address and the nearest server location

There is a belief that that localhost performs better in SEO and you must insist on obtaining a local IP address.  It is not necessary that the IP address should relate to your exact locality, but at least it should belong to the country of your business’ geographical address.  Choosing an IP address outside your native country could adversely affect your SEO prospects because search engines take into consideration the location of the website when deciding its ranking.

The location of the hosting server plays a crucial role in SEO because it influences the time that the server takes to respond to queries.  Choose a server that is nearest to the target audience so that the server can respond speedily to search queries. Slow server speed can add to your SEO woes as it results in poor viewer engagement that affects the flow of traffic to the website.

Consider the resources deployed by the hosting service

You might have a very speedy website, but due to poor hosting service, you could lose the benefits of SEO as the site might slow down. Despite the claims of the hosting service provider to support high speed, check the resources that the host would deploy for providing the service. From the hardware used to the quality of server and the Content Delivery Network (CDN) used together with other tools, evaluate exactly how the service provider would justify the claim. Only when you are convinced about the abilities of the resources to make websites speedier that you should agree to sign on the dotted line. A speedy website is a non-negotiable agenda because website speed is now a ranking factor for Google as it enhances user experience. Speedier sites rank better in search results.

Scrutinise the security level of the hosting service

While you would make your website safe and secure in all possible ways and may even use SSL certificate for the website, a larger part of security depends on the hosting service. Since the host acts as a mediator between sites, users and search engines, if there is any vulnerability in the security system of the hosting service, hackers and other raiders like malware could harm the website. Ensure that the hosting service has adequate security for protecting your site from cyber-attacks that are now growing every day.

As unforeseen problems could affect the website, assess what kind of support you would receive from the hosting service provider so that your site remains unaffected.

charliebrownHostingsearch engine marketing,seo,Web Hosting
The aesthetics of your website has close links to SEO that again depends on a good hosting service. Since the site is the face of the online business entity, you have to select the most attractive website design that looks beautiful and remains highly functional.  Viewers consider the looks...