The growth of online marketing has made it essential for all businesses to have a website. If you take the real world scenario into account, those companies that don’t have an online presence are the ones considered inferior, irrespective of the product or service quality they offer. But, simply having a website is not enough. A website integrated with social media helps you with a higher sale compared to one with no social media integration.

SMM (social media marketing) is a new tool in the present world of business, which has shown a promising rise. Professionals engaged in website designing and development are going gaga over the same. It is no surprise that social media has been able to show adequate sales closing ratio compared to outbound marketing. Today, more than 84% B2B marketers are using social media platforms like Facebook, Twitter, and Instagram for meeting their sales purposes.

4 Benefits You Will Enjoy

# Increased website traffic

The social media posts posses the potential of driving traffic to your website. This can be done with the creation of a new page on the social media platforms, coming up with well-written posts and sharing links. With the number of likes going up for each post you make, there is a high chance for the rate of traffic to your website to also go up. The concept of Like4like too comes up here. This means that the more you like the posts of your prospective buyers, they too are likely to do the same for your business’s page.

# Boosts SEO

Social media marketing has the potential of boosting your website’s SEO. It is because search engine crawlers are well aware of the pages earning traffic consistently and the ones being ignored and forgotten. Bringing in more traffic to your web pages with the help of social media posts will, in a way, help them to easily climb to a high position on the search engine results.

# Connection with the industry leaders and customers

Social media helps in real-time relationship building. Instagram and Twitter marketing can help you to interact with the customers freely. You will also get to read their status updates and tweets from time-to-time, and thus, analyze their preferences and needs.

# Targeting-retargeting with advertisements

The customizable nature hitched to social media advertisements, such as Instagram and Facebook ads is an essential aspect which has popularized social media. These advertisements even help to locate users by factors like, education, location, industry, purchase history and other pages that they have liked. You can also retarget the users viewing your ads and get them converted into solid leads.

So, to enjoy these benefits, get your company’s website integrated with the social media platforms.

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The growth of online marketing has made it essential for all businesses to have a website. If you take the real world scenario into account, those companies that don’t have an online presence are the ones considered inferior, irrespective of the product or service quality they offer. But, simply...