More than ever, it has become important to drive traffic from the social media network to websites so that the actual conversions can take place. It is for this reason that brands are forever on the lookout for ideas that will go viral and boost their brand visibility. It is absolutely critical to have an effective social media marketing strategy in place so that you can channel the engagement to where it matters – boosting the bottom line through transactions on the website. Some strategies that professionals use:

Find the Best Social Media Network for Your Business

All the players in social media are not similar in their nature and potential. If you are planning to use the social media to promote your brand, you need to identify the ones that have a good fit for your product. Trying to work with all the platforms can be extremely hectic and frustrating, and it is quite likely that you would not be able to do justice to your brand. You should rather focus on a few selected platforms that your target audience is using the most and try to engage with them by creating and sharing content that is interesting and delivers value. Typically, B2C businesses may find it more worthwhile to focus on networks like Facebook, Instagram or Pinterest, while B2B businesses may find better value in LinkedIn, Xing, Zerply, etc.

Post-High-Quality and Interesting Visuals

Social media engagement is fast transforming from text-based to imagery-led and the reason is not hard to figure out; the human brain can process images far faster than text. This is the reason why a social networking platform like Instagram has shot up in popularity so rapidly; an astonishing 800 million active users per month and counting. If you want to engage users and build a large base of Instagram followers, you need to post images that are relevant to both your brand and the target audience and are of very high quality as well as the original. Users identify with faces so be sure to include as many faces as you can. Also, try to post pictures that show your brand in action as that illustrates the benefits of your brand like nothing else.

Don’t Duplicate Your Content across Platforms

If you are present on multiple social media sites, don’t make the mistake of posting the same content on each as this turns off the users may be following your brand on multiple social platforms. Also, your SEO gets damaged due to issues of perceived duplicate content. Be creative in how you customize your content to keep them fresh; photos, videos, infographics, etc. can be very good forms of presenting the same stuff in different packages

Conclusion

The real success of your social media strategy to drive users to visit your website lies in your ability to engage with your audience in such a consistent and interesting way that they are compelled to travel along the sales funnel. Take interest in your audience, help and encourage them, and you will be rewarded amply.

http://blogs.top4webhosting.com/wp-content/uploads/2018/01/image.jpghttp://blogs.top4webhosting.com/wp-content/uploads/2018/01/image-150x150.jpgHarrisSocial Mediainstagram,marketing strategy,social media
More than ever, it has become important to drive traffic from the social media network to websites so that the actual conversions can take place. It is for this reason that brands are forever on the lookout for ideas that will go viral and boost their brand visibility. It...