Getting traffic and conversions through your website is the primary requirement if you are running a Joomla website for your business. So, it is essential to make your web pages search engine friendly to the optimum. On a long run, your traffic to the old posts may be only through the search engines.

In this article, we will discuss some key tips to create SEO-optimized content for Joomla sites which will rank best in search engines.

Each blog post is a web page

You need to consider each of your blog post as a web page as far search engines crawlers are seeing it, so you need to optimize each of specific key terms and phrases. Let’s further discuss the aspects you should follow to enjoy best SEO results.

  1. Tile and meta titles

Post title and meta title are two different things, and you should understand the difference between them to handle it well.

  • The post title is the head with which the reader identifies the post on your site.
  • Meta title is what the search engines display in the search results.

However, if you have not specified a separate meta title for your blog post, then by default, the post title will be taken as the meta title too. It may not be giving you that extra edge to attract more readers. So, create separate explanatory meta titles with essential keywords to get the best results. It is ideal to keep your title maximum of 66 characters to get the optimum effect.

  1. Using meta descriptions

All major Joomla SEO plugins will give you customized options to add meta descriptions. Such descriptions play a vital role in search engine positioning.  You can consider meta description as the sales copy of a post you made. Meta description allows you 156 characters to make it more attractive by adding keywords and create an alluring description which is good enough to grab the users in.

If you have not included meta descriptions to old posts, you need to do it now to make those posts more popular. By optimizing the meta descriptions for your posts, you can ensure that each post you publish will drive in maximum traffic volume to the site. As discussed above, Google bots see each post as a separate web page, so you need to develop each of these with specific keywords.

  1. Alt text for images

As you know, Google bots are not humans and cannot see the images as we do. So, it is through Alt Text Google recognizes what the picture is all about. So, to ensure the search engine results, you have to make sure that the bots appropriately read the results with the help of proper alt text. Many used to export images with the same name as assigned by the camera as image003.jpg which is a big mistake.

There are many Joomla plug-ins available which can help you make SEO-friendly alt text attributes. With this, when people search for a particular image with critical terms on Google image search, they end up in your blog posts ultimately. It is not mandatory that you have to use the plug-ins to get image alt texts, but you can also always manually add the alt attributes when you upload the image. You can try efficiently using keywords even while creating image anchor text.

Editing Joomla posts to be more SEO friendly

If you are planning to edit your existing posts to add these components, the latest Joomla 1.5 has made it much easier to add keywords to title, and description.

To accomplish it to complement to white hat link-building, you have to:

Go to Joomla Administration screen > Select Content > Article Manager.

The article manager screen is displayed, and you have to click on the specific article you want to work. On clicking the article title, you can land on the Article Edit screen.

  • Access the title field and enter a custom that aptly represents the topic of the article and also contains the target keyword.
  • Be careful about placing the keywords more at the beginning of the title rather than at the middle or end.
  • Google tends to display nearly about 60 to 70 characters of the title on the result page. Even though the title can be extended, be specific to keep the most critical parts of it within the first 60 characters.

Next, click on the Metadata information on the edit screen. You can custom create metadata, which even though not displayed on the page, will be crawled by the Google bots to be considered as key criteria for search engine ranking.

Enter a description, which is keyword rich in the corresponding field. The description also should have the keyword and need to be made as a brief description of the topic of the article. It can be about 155 characters, and ideal word count is 25 to 30. In this also, keep the important keywords at the beginning of the description.

Doing these will surely help to get more mileage for your existing posts too in terms of grabbing more traffic by taking your posts to more prospective target group audience.

http://blogs.top4webhosting.com/wp-content/uploads/2018/01/SEO-Friendly-Content-for-Joomla-Site.pnghttp://blogs.top4webhosting.com/wp-content/uploads/2018/01/SEO-Friendly-Content-for-Joomla-Site-150x150.pngDerekIwasiukSEOJoomla,seo,Technology
Getting traffic and conversions through your website is the primary requirement if you are running a Joomla website for your business. So, it is essential to make your web pages search engine friendly to the optimum. On a long run, your traffic to the old posts may be only...