Web page designing is an important aspect of internet marketing. A nice and reader friendly web page design helps in attracting people and transforming them into potential customers.

Professional web designing is an art and has to be done with interest and involvement. When done with involvement, the user-friendly option gets incorporated in the design. Stunning/ professional web design with a good programming and marketing strategies will greatly increase the visibility of the website to the internet browsers.

It is quite easy for something to go wrong in this aspect but still easier is a few basic things are kept in mind while designing a successful web page.

 

  1. Keep your homepage minimalistic and free of clutter

 

We rarely read every word on a website. Instead, we quickly scan pages, picking out keywords and sentences. The less someone looking at your site has to read, click on and remember, the better they’ll be able to process and evaluate what’s going on in front of them. Text and call to action are also necessary, but make sure to break them up with larger subheadings and legible paragraphs along with images or icons as alternative ways to communicate your point.

 

  1. Design with visual hierarchy in mind

 

With computer screens and smartphones, as technology to display information evolves, it remains the designer’s job to arrange the content in a clear manner. You only have few seconds to grab someone’s attention and let them know what your site is all about. If you establish a clear hierarchy to your information, readers can’t help but unconsciously follow the breadcrumbs you have left for them. Then apply color, contrast, size and spacing for further accentuation, remaining conscious of what is drawing attention on your web page and making sure that it’s always intentional. One of the best professional website design elements is to create a strong visual hierarchy are strips: these will help organize your website into clear, digestible pieces of content.

 

  1. Create an easy to read website content

 

“Readability” measures how easy it is for people to recognize words, sentences, and phrases. When your site’s readability is high, users will be able to efficiently scan your site and take in the information in the text without much effort.

 

  • Contrast is key

It’s very important to have sufficient contrast between your text and its background so that the text is clear. You most likely have carefully selected colors that are part of your brand identity and they should be represented on your website. Feel free to play with colors, just don’t sacrifice readability for creativity.

 

  • There is such a thing as too many fonts

As a rule, don’t use more than three different typefaces throughout a single website. Some projects may call for more elaborate font combinations, but if you do choose to use a variety of fonts, the overall effect should be harmonious, not cluttered.

 

  1. Ensure your website is easy to navigate

 

A site with a solid navigation helps search engines index your content while improving the viewer’s experience:

 

  • Link your logo to your homepage
  • Mind your menu
  • Offer some vertical navigation
  • Work on your footer
  • Keep your important content “Above-The-Fold”

 

  1. Stay mobile friendly

 

Be sure to put yourself in the position of the user, and test out every page, user action and button. If you want to ensure your mobile-friendly site is running on all cylinders.

 

  1. Never stop looking for inspiration

 

When it comes to web design, inspiration is an essential part of the creative process. It’s important to be familiar with what’s possible.

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Web page designing is an important aspect of internet marketing. A nice and reader friendly web page design helps in attracting people and transforming them into potential customers. Professional web designing is an art and has to be done with interest and involvement. When done with involvement, the user-friendly option...