Promotion or marketing is must for any kind of business whether it is small or big. Without promotion, it is very difficult to reach to the target audience or to increase the traffic on any website. The user spends too much time with their mobile phones and they will come to know about any new things via the internet. To increase the brand value promotion is a necessary thing. Everyone use digital marketing techniques to promote their business, some get success in this while some get fail due to lack of knowledge.

I will explain here the simple formula for digital marketing success.

Social Media: Social media is a rich platform to engage the traffic. Everyone uses social media platform and it is the best platform to connect with people. There is a number of social media platforms such as Facebook, Twitter, Instagram, Pinterest, and google plus. Among all of these Facebook is considered as the strongest platform and is an easy way to reach to millions of people.  To cater the target audience we need to use these platforms smartly. Social media is the only medium where you can easily promote with less amount of money. Increase your number of followers and provide them useful information. Social media platform make communication easy with your clients and also helpful in building a strong relationship.

SEO (Search Engine Optimization): SEO is a not a rocket science but to increase the traffic it is an effective formula. With the SEO you can work effectively with all the google updates. There are two main things to focus on SEO first is which is most important is on-page and second is which is least important is off-page SEO. If you want to rank high on SERP then it is must for you to focus on both these things. Implement your on-page code very intelligently. Focus on keywords, title, description, URL, Sitemap etc. If your website on-page is implemented correctly then your website will definitely come on the top on SERP.

Content marketing: Content is considered as the most important part for any website or for any organization. To come on the top on SERP we need to focus on content marketing. Content marketing is an effective and proved strategy for a successful digital marketing campaign. Don’t try to become a storyteller; provide your customers what they expect from you. Do some research and know about their likes and dislikes.

Mobile Friendliness: Mostly people used their mobile phones to run any of the websites. They want to run a website from anywhere and at any time. Your website must be mobile friendly to increase the traffic. Mobile friendly means your website must be open on any platform like windows, mac, android, tablet etc. With mobile friendliness, you need to focus on loading time of your website that must be less than 5 seconds. If your website is mobile friendly and also fast than no one can stop you to come on first rank on google or on different search engines.

E-mail Marketing: This is also an effective strategy in which a mail with image or content has been sent to potential customers. It is the best strategy to build customer trust and loyalty. This is used for the purpose of enhancing relationships with existing and new customers. With E-mail marketing, you can easily alert your customers about any new products you launched.

These are some of the basic formulas for a successful digital marketing. Follow all the above-mentioned strategies to build your brand value and if you want to grow your startup business then must try all these techniques.

Author Bio:

Khushboo Setiya is a blogger an online media enthusiast and who loves to pin down her views on a number of topics that interest a reader. She loves to write about various related topics such as Web designing Techniques, Digital marketing, career guidance, Job searching Techniques, IT Development and much more.

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Promotion or marketing is must for any kind of business whether it is small or big. Without promotion, it is very difficult to reach to the target audience or to increase the traffic on any website. The user spends too much time with their mobile phones and they will...